Using features from Streeteasy’s site, we told the real story of New York City real estate, including all its joy and heartache. The campaign, now in its third year, has seen Streeteasy grow 6x their revenue, becoming the number 2 most recognized real estate company in America despite existing only in NYC.
Find Your Formula
A 2016 evolution, asked that you find your formula. Highly detailed illustrations of neighborhoods were so popular, local entrepreneurs would peel them off walls and resell them on the streets.
Fuel Your Discovery
A 2017 campaign closely echoed the look and feel of Streeteasy’s site, cementing a connection between outdoor ads and website, without sacrificing the personality for which the ads had come to be celebrated.