Starry is a whole new kind of internet service. It’s beamed through the air, there are no TV & landline bundles, and it’s serviced by humans who care. They came to OOB with a one-of-a-kind product and brand promise of “Happy Interneting.” We worked with them to turn Happy Interneting into a fully-realized world centered around the Starry product and (a stylized version of) the brand promise designed to help a small internet startup stand out.