When you’re just a little sick you’d rather be taken care of by a friend than a doctor—this was the sentiment that led to Help Remedies. A product created, developed, and eventually sold by an OOB founder, Help was a new kind of drug that brought simplicity, humanity, and design to healthcare, a shift in voice echoed by many healthcare companies today.
THE HELP SHOP
This D.C. pop-up made the most of its month, hosting daily performances in its windows, such as men on treadmills in high-heels to promote help I have a blister, and people sleeping in the window in broad daylight for I can’t sleep.
HELP I WANT TO SAVE A LIFE
By including a marrow registry kit in every package of its bandages, help lowered the barrier to entry for marrow donorship, winning a grand prix for good and tripling marrow registrations the month of its launch.
HELP I CAN’T SLEEP
A campaign built for night owls, these absurd dream recommendations would run only after midnight. Accompanying these, a dream recorder app was made to live tweet your dreams as you were having them.