Going to the pharmacy can be a painful experience, Capsule was set to remedy that. We developed a character, and voice based on the style of a mom and pop pharmacy, and applied it to all points of communication. Hand-written notes and empathetic texts created a stark contrast to the impersonal interactions we are all accustomed to at chain drugstores.

Free Ideas for Other Pharmacies

How does a kinder, gentler pharmacy go after its competition? It doesn’t. Capsule just wants all pharmacies to be better. Free ideas lends a helping hand to all chain pharmacies that are willing to listen.